Quantify: To determine, express, or measure the quantity of. - Merriam-Webster Why do we compulsively quantify? An army with a map of the battle terrain is more formidable than an otherwise equal opponent without access to that knowledge. It can more quickly make decisions that will best optimize its chances for success. So it's no surprise that good mapping, or quantification, has been essential to human warfare, and that armies nowadays work to create the most comprehensive real-time maps that technology will allow. But quantification isn't just essential to effective warring (unless you view life as a perpetual war or game). It's also critical to human decision-making on all levels. Whether we're taking short-cuts on the walk home, contemplating a new diet, planning to send our kids to college or writing software code, we're making these decisions in the context of systems maps (aka quantifications) that we run in our brains. Thus we can reduce the amo
on the social consequences of emerging tech